Squishmallows marketing
As a Senior Designer, I work the design team's efforts to drive engagement and expand EMILYs List's audience and reach. I developed strategies for staying updated with design trends and crafted graphic content that grew and educated EL's audience, earning hundreds of thousands of likes and comments.
MY ROLE
Lead Designer + Social Media + Animation + Email Marketing
Working closely in collaboration with the email team to design fundraising emails and invitations, I balanced engaging visuals and persuasive calls to action to an email audience of 7 million. As the lead designer, I worked to creatively ensure that each email was unique and eye-catching, and resonated with a wide and diverse audience, quickly becoming an industry leader in graphic email fundraising.
